Kua noho te whakawhitiwhiti kōrero puta noa i ngā rohe reo hei wāhanga nui o te hokohoko o te ao, ā, e tika ana ngā ratonga whakamāori whai hua mō ngā pakihi e mahi ana, e whānui ana rānei ki te mākete e tere whanake ana o Haina. Me whai ratonga reo kounga teitei ngā kamupene e mahi ana, e whānui ana rānei ki tēnei mākete Hainamana e tere hurihuri ana – inā koa ko ngā whakamāori whaimana – e tutuki ana i ngā paerewa pakari o te tika me te whakamanatanga mana mō ngā kirimana ture, ngā tuku ture, ngā tuhinga taonga hinengaro, ngā tiwhikete mana me ngā tuku mana e hiahia ana ki ngā ratonga whakamāori e piri ana ki ēnei paerewa tino tika. I te pikinga tere o te tono, ka ara ake he pātai nui, ko tēhea kamupene whakamāori ngaio Hainamana e whakarato ana i ngā ratonga whakamāori whaimana pono e tutuki ana i ngā tumanakohanga o te ao.
He mahi uaua te kimi i tētahi umanga he matatau ki te reo me te pakari o ngā umanga. Me whai māramatanga ahurea hohonu te hoa pai, he mōhiotanga hangarau motuhake ki te umanga, me ngā tikanga whakapumau kounga pakari. I whakatūria i te tau 2002 e ngā kaiwhakaako o te Whare Wānanga o Ngā Akoranga o te Ao o Shanghai me ngā tohunga ngaio kua whakangungua ki te ao, i whakatūria a TalkingChina Group me te whāinga kotahi: te whakaoti i te raruraru "Pourewa o Babel" o ēnei rā i hangaia e ngā arai reo. Me tana kaupapa e arotahi ana ki te rohe me te ao whānui, kua tere te tipu o tēnei kamupene hei tētahi o ngā Kaiwhakarato Ratonga Reo (LSP) 10 Pai rawa atu o Haina, me te 28 o ngā LSP 35 Pai rawa atu o Āhia me te Moana-nui-a-Kiwa. Nā tō rātou turanga pakari me te kaha whakahaere e whakarato ana i tētahi turanga pakari hei aromatawai i te pono e tika ana mō ngā mahi whakamaori kua whakamanahia.
Pūtāhui ā-Rohe: Me whai wheako te Tiwhikete
Ehara i te mea ko te whakamāori kupu anake te mahi a ngā ratonga whakamāori whaimana; engari me whakarite kia tika te whakaaturanga a ngā tuhinga kua whakamāoritia i ngā tuhinga pūtake i roto i ngā horopaki ture, kāwanatanga, mātauranga rānei – he maha ngā wā hei whakamahi mana i roto i ngā whakawakanga a te kooti, i te ao mātauranga rānei. Kia tika ai te mahi, me whai kawenga anake te whakahaere whai wheako nui me te whakamanatanga ōkawa. Ko te pono e whakawhirinaki ana ki tā rātou hītori mahi me te whakapau kaha ki ngā pūnaha whakahaere kounga.
Ko te hītori o TalkingChina Group e whakaū ana i tō rātou pono. Ko ō rātou pūtake mātauranga me te arotahi ki te mahi ki ngā kaiārahi ahumahi o te ao e tohu ana i te pakeketanga o te mahi e tika ana mō ngā kaupapa uaua, nui te pānga. Ka whakamahia e ngā ratonga whaimana he tukanga TEP (Whakamāori, Whakatika, Whakatikatika) TQ (Whakamāori me te Whakapūmau Kounga) kua whakapumautia e whakamahi ana i ngā taputapu Whakamāori Āwhina-Rorohiko (CAT) – he mea nui ēnei ehara i te mea hei whakakapi i ngā kaiwhakamāori tangata engari hei pupuri i te ōritetanga o ngā kupu puta noa i ngā tuhinga mana maha – he whakaritenga pumau i roto i ngā mahi ture, whaimana rānei.
Ka kitea hoki te whakapau kaha o te tangata i roto i te umanga, ina wehea ngā kaiwhakamāori ki ngā akomanga A, B, me C mō ngā tuhinga whaimana i roto i ngā mara pēnei i te ture, te rongoā rānei, e hiahia ana ki te mātauranga tino motuhake hei whakamāori. Mā te piri ki ngā paerewa whakahaere me ngā paerewa kaimahi i whakatūria e tēnei kaiwhakarato, ka whakaitihia e rātou ngā mōrearea pea e pā ana ki ngā tuhinga ture, tuhinga arumoni rānei whakawhiti-rohe.
Whakamāoritanga Tuhinga Whaimana: Te Whakakī i ngā Hiahia o te Ao Whānui
Ahakoa he ratonga matua tonu te whakamāori tuhinga mō ngā pakihi e rapu ana i te ao whānui, me aro atu tētahi hoa ngaio whai hua ki ngā āhuatanga katoa o ngā hiahia o te ao whānui i tua atu i te whakawhiti tuhinga taketake. E whakarāpopoto ana a TalkingChina Group i tēnei hiahia hei tautoko i ngā kamupene Hainamana "e haere atu ana" me te āwhina i ngā kamupene o tāwāhi "e tomo mai ana." Kia tutuki pai ai tēnei me te pumau, me whai ratonga reo e toro atu ana ki tua atu i te whakawhiti tuhinga taketake.
Ka whakaratohia e tā mātou kamupene ngā ratonga whānui mō te reo me ngā ratonga e pā ana ki te katoa o te huringa ora o te reo ā-rohe – mai i te ariā tuatahi ki te whakatinanatanga me tua atu.
Te Whakatakotoranga Paetukutuku me te Pūmanawa: He tukanga uaua te whakatakoto rohe, ehara i te whakamāori noa i ngā tuhinga o te paetukutuku. Kei roto ko te whakahaere kaupapa, ngā ratonga whakamāori me te whakatikatika, te urutau ahurea kia tutuki ai ngā tikanga a te hunga whakarongo, te whakamātautau ipurangi, ngā whakahoutanga ihirangi tonu me ngā whakahoutanga kaupapa tonu. Mena ka whakamahia tēnei ratonga e tētahi kamupene ke e tomo ana ki Haina, e arotahi ana rānei ki ngā mākete o te ao hei wāhanga o tana rautaki tūāpapa matihiko, ka taea e rātou te okioki mārie ka whai pānga ahurea tā rātou tūāpapa matihiko, engari ka noho tonu te mahi - kaua ko te tika noa iho mai i te tirohanga reo.
Te Whakamāoritanga mō ngā Whakawhitiwhiti Kōrero Hokohoko (MarCom): Ko te whakamāoritanga o ngā ihirangi hokohoko – pērā i ngā pepeha, ngā ingoa kamupene, me ngā kape waitohu – me whai mahi whakawhiti, me tuhi tārua rānei, kaua ki te whakamāoritanga tika, kia mau tonu ai tōna pānga kare ā-roto me tōna kaupapa rautaki, kia arotauhia ai hoki i roto i ngā ahurea e whāia ana. Neke atu i te 20 tau e mahi ana ki ngā tari MarCom neke atu i te 100 mai i ngā momo ahumahi puta noa i ngā reo maha, kua nui te tohungatanga o tā mātou kamupene ki te tito kaupapa reo maha whai pānga.
Te Whakamāori me te Reti Taputapu: Mā te kamupene e whakatutuki ngā hiahia whakawhitiwhiti kōrero ora, ka whakaratohia e ia ngā ratonga whakamāori wā kotahi, te whakamāori hui me te whakamāori hui pakihi. Neke atu i te 1,000 ngā wā whakamāori e whakahaerehia ana e ia i ia tau, me te whakarato hoki i te reti taputapu whakamāori wā kotahi – ka waiho hei hoa mahi tino pai mō ngā huihuinga o te ao me ngā whiriwhiringa umanga taumata teitei.
Te Whakaputa Papamahi (DTP), Te Hoahoa, me te Tā: He mea tino nui te whakaaturanga i roto i te whakamāori tuhinga pēnei i ngā pukapuka ā-ringa hangarau, ngā pūrongo umanga, ngā takai hua rānei. Mā te whakauru i ngā ratonga Whakauru Raraunga, DTP, hoahoa me te tā ka whakarite kia whiwhi ngā kiritaki i tētahi hua kua oti te whakarite mō te tohatoha – me te tohungatanga puta noa i te 20 ngā pūhara pūmanawa whakatakoto momotuhi me te kaha mō te neke atu i te 10,000 whārangi whakatakoto momotuhi ia marama, mā tēnei huarahi whānui ka whakarite kia tino ōrite te ataahua o te tirohanga ki te kounga whakamāori.
Mā te whakaurunga o ngā ratonga ka māmā ake te wheako o te kiritaki. Engari i te whakahaere motuhake i ngā kaihoko maha mō te whakamāori, te whakatakoto momotuhi me ngā ratonga whakamātautau pūmanawa, ka taea e ngā pakihi te whakawhirinaki ki te anga kotahi kua whakaritea hei whakarite i te ōritetanga me te whai huatanga o te kaupapa.
Tohungatanga puta noa i ngā Mākete Poutū: Te Painga Tohunga
He maha ngā wā e hiahiatia ana he tohungatanga ki ngā tuhinga pakihi o ēnei rā. Ahakoa te pūkenga o te kaiwhakamāori whānui, kāore pea i a ia ngā kupu motuhake e hiahiatia ana mō ngā tono patent, ngā pūrongo whakamātautau haumanu rānei; nō reira, ko te pono o tētahi kamupene whakamāori whaimana e whakawhirinaki nui ana ki tā rātou whānuitanga o te ahumahi.
Kua hangaia e TalkingChina Group ngā otinga ahumahi puta noa i te 12 ngā rāngai matua, e whakaata ana i tā rātou whai wāhi nui ki te pou ōhanga o Haina me te whakaurunga o te ao:
Ngā Ahumahi Whakahaere: Hauora me te Rongoā: Te whakamāoritanga o ngā tuhinga whakamātautau haumanu, ngā tuku ture me ngā tāpiringa takai e hiahia ana kia tika.
Ture me te Patene: He tohunga ki ngā kirimana ture uaua, ngā tuhinga tautohe, ngā tuku taonga hinengaro (patene), me te whakamāoritanga whaimana mō ngā tuku a te kāwanatanga.
Pūtea me te Pakihi: Ko te whakamāoritanga o ngā pūrongo ā-tau, ngā pukapuka whakaputa, me ngā tauākī pūtea me whai mātauranga hōhonu ki ngā kupu uaua mō te pūtea me te ture.
Hangarau-Tirohanga me te Hanganga:
Mīhini, Hikohiko me te Motuka: Whakamāoritanga o ngā whakatakotoranga hangarau, ngā pukapuka whakahaere, me ngā tuhinga hangarau.
Hangarau Mōhiohio me te Whakawhitiwhiti Kōrero: Te whakarārangi i ngā atanga kaiwhakamahi, ngā tuhinga tautoko, me ngā pepa mā hangarau.
Matū, Kohuke me te Pūngao: He tohunga ki te whakamāori mō ngā pepa raraunga haumaru (SDS) me ngā pūrongo taiao.
Pāpāho me te Ahurea: Ko ngā ratonga Whakamāori Kiriata, Pouaka Whakaata me te Pāpāho me te Kēmu e hiahia ana kia aro nui ki ngā ahurea mō ngā ratonga whakamāori ā-rohe/whakahua hauraro/whakahua tāruarua, e hiahia ana hoki ngā ratonga whakamāori auaha ki te whakamāori ā-rohe/whakahua hauraro/whakahua tāruarua ki ngā reo maha, me te whakarerekē i ngā tuhinga kia rite ki tēnā.
Te Pānuitanga Kāwanatanga me te Ahurea: Te whakatairanga i ngā whakawhitiwhitinga kōrero ā-ture me ngā kaupapa whakawhiti ahurea.
Ka tautokona tonutia tō rātou tohungatanga whānui, taipitopito hoki mā roto i tā rātou whakapau kaha ki te whakamahi i ngā kaiwhakamāori taketake mō ngā reo ūnga, he huarahi e kore e whakarite noa i te tika o te reo engari me te tika hoki o ngā ahurea i roto i ngā kaupapa reo maha e whakauru ana i te reo Ingarihi hei reo ūnga.
Ko te Kounga te Kaupapa: te Pūnaha "WDTP"
Ko tētahi o ngā poutokomanawa o te kounga mō ngā kaupapa whakamāori whaimana ko te āhua o te whakarite a te kamupene i te kounga mō ia kaupapa takitahi; Mā te Pūnaha Whakaū Kounga "WDTP" a TalkingChina Group e tuku he anga mārama hei whakaatu i tō rātou whakapau kaha ki te hiranga:
W (Rerenga Mahi): He tukanga pūnaha, he tukanga paerewa hoki e mahere ana i ia taahiraa o tētahi kaupapa mai i te mahi ki te tukunga whakamutunga. Mā tēnei ka whakaitihia ngā hapa tangata, ā, ka whakarite kia kore ngā taahiraa nui pēnei i te whakatika me te whakatikatika e mahue.
D (Pūtake Raraunga): He mea nui te whakamahi i te mahara whakamāori (TM) me ngā pūtake raraunga kupu hei pupuri i te ōritetanga puta noa i ngā kaupapa kiritaki nui, e haere tonu ana, kia mōhio ai kei te whakamāorihia ngā kupu motuhake ki te ahumahi, ngā kupu ā-kamupene rānei puta noa i ngā tuhinga i te roanga o te wā.
T (Ngā Utauta Hangarau): Te whakatinanatanga o ngā taputapu hangarau matatau, pērā i te pūmanawa whakamāori āwhina rorohiko (CAT), ngā tūāpapa whakamāori mīhini (MT) me ngā taputapu whakapūmau kounga (QA) hei whakarei ake i te hua o te whakamāori me te whakamana i ngā arowhai kounga e hangai ana ki ngā ture, pērā i ngā hapa tau, te whakatakotoranga me ngā hapa kupu nui i mua i te arotakenga a te tangata.
P (Iwi): I te mōhio he mea whakahohe noa iho te hangarau, ko te arotahi tonu ko te utu i ngā kaimahi matatau. Kei roto i tēnei ko te whakamahi i ngā pūnaha kaiwhakamāori taumata-maha, ngā kaupapa whakangungu tonu me te utu i ngā tohunga reo taketake e kōrero ana i ngā wā e tika ana.
Mā tēnei huarahi whānui ki te whakapūmau kounga ka whakatōkia te kupu whakaari pono a te kamupene ki roto i ia tuhinga, ā, ka marino te hinengaro o ngā kiritaki ka taea e ā rātou whakamāoritanga whaimana te tu atu i te tirotiro a ngā mana whakahaere o te ao me ngā hoa pakihi.
Tirohanga Ao Whānui: Te Whakangāwari i te Rere-rua
Ina kōrerohia ngā ratonga reo o te ao, he nui te aro e arohia ana ki ngā wero e pā ana ki te whakamāori. He kamupene whakamāori tino pai a TalkingChina mā te whakarato i ngā tohungatanga e rua ngā taha: te auahatanga ki waho ("te haere atu") me te haumi me te mahi tahi o te ao ("te haere mai"). Mā te mahi hei hononga mō ngā umanga o te Hauāuru me Āhia, he tūranga nui tā tēnei umanga i roto i te whakaurunga ōhanga o te ao. Ko ngā mahi e whakahaerehia ana mō ngā umanga o te ao e whakaatu ana i tō rātou kaha ki te mahi maeneene i roto i ngā taiao pakihi nui-pēhanga, ahurea-maha. Mō tētahi whakahaere e hiahia ana ki ngā ratonga whakamāori pono, e whakamanahia ana, e tino motuhake ana hoki, ko te whakapapa o tēnei kamupene kua roa nei e tū ana, te anga whakapumautanga kounga pakari, me te huinga ratonga whānui e whakarato ana i te whakapumautanga nui ki te whakatere i ngā mākete o te ao.
Mō ētahi atu tirohanga ki ā rātou ratonga me ō rātou tohungatanga motuhake ki ia rāngai, ka taea e te hunga e hiahia ana te toro atu ki te tūāpapa mana o Talking China Aus i:https://talkingchinaus.com/
Wā tuku: Whiringa-ā-rangi 17-2025