Kua whakamāoritia te ihirangi e whai ake nei mai i te puna Hainamana mā te whakamāoritanga mīhini, kāore he whakatikanga muri.
Ko te Association of American Language Companies (ALC) he rōpū ahumahi kei te Hononga o Amerika. Ko ngā mema o te rōpū he umanga e whakarato ana i ngā ratonga whakamāori, whakamāori, ā-rohe, me te hokohoko reo. Ko te tikanga, ka tū ngā hui ā-tau a te ALC i ia tau hei kōrero mō ngā tika o te ahumahi, hei whakahaere i ngā kōrero porowhita mō ngā kaupapa pēnei i te whanaketanga ahumahi, te whakahaere pakihi, te mākete, me te hangarau, me te whakarite hoki i ngā māngai mai i ngā kamupene whakamāori o Amerika hei tautoko i te Runanga. Haunga te tono i ngā kaikorero mō te ahumahi, ka whakaritea hoki e te hui ā-tau ngā kaitohutohu whakahaere kamupene rongonui, ngā tohunga whakangungu kaiārahi me ētahi atu kaikorero ehara i te ahumahi, ā, ka tukuna te pūrongo ā-tau mō te ahumahi ALC.
I roto i tēnei tuhinga, ka whakaatuhia e mātou ngā ihirangi o te Pūrongo Ahumahi 2023ALC (i tukuna i te marama o Hepetema 2023, me te rua hautoru o ngā kamupene i rangahautia he mema nō ALC, ā, neke atu i te 70% o rātou kei te United States te tari matua), me te wheako whaiaro a TalkingChina Translate i roto i te umanga, hei whakataurite ngāwari i te tūnga pakihi o te umanga whakamāori i Haina me te United States. Ko te tumanako hoki ka whakamahia ngā kōhatu o ētahi atu whenua hei whakairo i tā mātou ake kohatu.
Tuatahi, e whakarato ana te pūrongo ALC i ngā tatauranga raraunga matua o te ahumahi mai i ngā āhuatanga 14 hei tirotiro mā tātou, hei whakataurite hoki i a tātou anō:
1. Tauira pakihi
Ngā āhuatanga ōrite i waenganui i a Haina me te Hononga o Amerika:
1) Ngā ihirangi ratonga: 60% o ngā ratonga matua o ngā hoa mahi o Amerika e aro ana ki te whakamāori, 30% ki te whakamāori, ā, ko te toenga 10% kei roto i ngā hua ratonga whakamāori maha; Neke atu i te haurua o ngā kamupene e whakarato ana i ngā ratonga whakarōpū pāpāho, tae atu ki te tuhi reo, te tāruarua, ngā hauraro, me te tāruarua.
2) Kaihoko: Ahakoa neke atu i te rua hautoru o ngā hoa mahi o Amerika e mahi ana ki ngā umanga ture, 15% anake o ngā kamupene e whakamahi ana i a rātou hei puna moni matua. E tohu ana tēnei he tino horapa ngā whakapaunga ratonga reo a ngā umanga ture, he rite tonu ki te āhua rangitahi o ngā hiahia whakamāori ture me te iti iho i te toharite o te pakeketanga o te hoko whakamāori i roto i te umanga. Hei tāpiri, neke atu i te haurua o ō mātou hoa mahi o Amerika e whakarato ana i ngā ratonga reo ki ngā umanga auaha, hokohoko, me te mamati. Ka mahi ēnei umanga hei takawaenga i waenga i ngā kamupene ratonga reo me ngā kaihoko whakamutunga mai i ngā momo umanga. I ngā tau tata nei, kua pōuri te tūranga me ngā rohe o ngā ratonga reo: ko ētahi umanga auaha e whakarato ana i ngā ratonga reo, ko ētahi e whānui ana ki te mara o te hanga ihirangi. I taua wā, 95% o ngā hoa mahi o Amerika e whakarato ana i ngā ratonga reo ki ētahi atu kamupene hoa mahi, ā, ko te hoko i roto i tēnei umanga e akiakihia ana e ngā hononga mahi tahi.
He rite ngā āhuatanga o runga ake nei ki te āhuatanga i Haina. Hei tauira, i ngā mahi pakihi tata nei, i tūtaki a TalkingChina Translation ki tētahi take i reira tētahi kiritaki nui kua mahi mō ngā tau maha, nā runga i ngā whakaaro ki te ōritetanga o te hanga ihirangi me te utu, i tuku tono me te hoko pokapū mō ngā mahi kiriata, hoahoa, pakiwaituhi, whakamāori, me ētahi atu pakihi e pā ana ki te ihirangi. Ko ngā kaiuru hoko he kamupene pānuitanga te nuinga, ā, ko te kaitono toa i riro hei kaiwhakatū matua mō te auahatanga ihirangi. I mahia hoki te mahi whakamāori e tēnei kaiwhakatū matua, i oti rānei, i tukuna rānei e ia anō te kirimana. I tēnei ara, hei kaiwhakarato ratonga whakamāori taketake, ka taea e TalkingChina te whai tonu ki te mahi tahi me tēnei kaiwhakatū matua i ngā wā katoa e taea ana, ā, he tino uaua ki te whiti katoa i te rohe me te noho hei kaiwhakatū matua auaha ihirangi.
Mō te mahi tahi a ngā hoa mahi, kāore i te mōhiotia te ōwehenga motuhake i Haina, engari e tino mōhiotia ana kua piki haere te rongonui o tēnei āhuatanga i ngā tau tata nei, e aro ana ki te whakatutuki i ngā hiahia o ngā kiritaki, te whakapakari i ngā āheinga i roto i ngā mara poutū me ētahi atu reo, te whakatū i ngā mekameka tuku ngāwari ake, te whakawhānui ake rānei, te whakamātau rānei i te kaha whakaputa, me ngā painga tāpiri. Kei te kaha hoki te whakahaere whakangahau tūmataiti ki te mahi i ētahi mahere me ngā ngana whai hua mō tēnei kaupapa.
Ngā rerekētanga i waenganui i a Haina me te Hononga o Amerika:
1) Te whānui haere o te ao: Ko te nuinga o ō mātou hoa mahi o Amerika e whakaputa ana i ā rātou moni whiwhi matua mai i ngā kiritaki ā-rohe, engari kotahi i roto i ia kamupene e toru he tari kei roto i ngā whenua e rua, neke atu rānei, ahakoa kāore he whanaungatanga ōwehenga pai i waenga i te moni whiwhi me te maha o ngā peka o te ao. Te āhua nei he nui ake te ōwehenga o te whānui haere o te ao i waenga i ngā hoa mahi o Amerika i ō mātou, e pā ana ki ō rātou painga i roto i te tauwāhi whenua, te reo, me te ōritetanga ahurea. Ka uru atu rātou ki ngā mākete hou mā te whānui haere o te ao, ka whiwhi rauemi hangarau, ka whakatū rānei i ngā pokapū whakaputa iti te utu.
Ki te whakatauritea ki tēnei, he iti iho te tere o te horapa o ngā hoa whakamāori Hainamana ki tāwāhi, he torutoru noa iho ngā kamupene i angitu ki te ao whānui. Mai i ngā tauira angitu torutoru, ka kitea ko ngā kaiwhakahaere pakihi tonu me haere tuatahi. He pai ake te arotahi ki ngā mākete ūnga o tāwāhi, te whai rōpū whakahaere ā-rohe i te rohe, me te whakauru katoa i te ahurea kamupene, inā koa te hokohoko me te hokohoko, ki te mākete ā-rohe kia pai ai te mahi ā-rohe. Ko te tikanga, kāore ngā kamupene e haere ana ki tāwāhi hei haere ki te ao whānui, engari me whakaaro tuatahi he aha rātou e hiahia ana ki te haere ki te ao whānui me te aha tā rātou kaupapa? He aha tātou ka taea ai te haere ki te moana? He aha te pūkenga tino pai? Kātahi ka puta te pātai me pēhea te haere ki te moana.
Waihoki, he tino matatika hoki ngā kamupene whakamāori ā-rohe ki te whai wāhi atu ki ngā huihuinga o te ao. He maha tonu ngā wā kua whai wāhi atu a TalkingChina ki ngā huihuinga o te ao pēnei i a GALA/ALC/LocWorld/ELIA, ā, he onge te kitenga i te aroaro o ngā hoa o te rohe. Ko te whakapakari i te reo whānui me te awe o te umanga ratonga reo o Haina i roto i te hapori o te ao, me te whakakotahi mō te mahana, he raruraru tonu. I te ritenga kē, he maha tonu ngā wā ka kite tātou i ngā kamupene whakamāori o Argentina e haere mai ana i tawhiti ki ngā huihuinga o te ao. Ehara i te mea ko tā rātou whai wāhi atu anake ki te huihuinga engari ka puta mai anō hoki hei ahua kotahi o tētahi kaiwhakarato reo Pāniora o Amerika ki te Tonga. Ka takaro rātou i ētahi kēmu whanaungatanga tūmatanui i te huihuinga, ka whakaoho i te āhuarangi, ka waihanga i tētahi waitohu kotahi, he mea tika kia akohia.
2) Kaihoko: Ko ngā rōpū kaihoko matua e toru mō ngā moni whiwhi i te Hononga o Amerika ko te hauora, te kāwanatanga/te rāngai tūmatanui, me ngā whare wānanga, i Haina ia, ko te hangarau mōhiohio me te whakawhitiwhiti kōrero, te hokohoko ipurangi whakawhiti-rohe, me te mātauranga me te whakangungu (e ai ki te Pūrongo Whakawhanake 2023 o te Ahumahi Ratonga Whakamāori me te Reo Hainamana i tukuna e te Rōpū Kaiwhakamāori o Haina).
Ko ngā kaiwhakarato hauora (tae atu ki ngā hōhipera, ngā kamupene inihua, me ngā whare hauora) te pūtake matua o te moni whiwhi mō te neke atu i te 50% o ō rātou hoa mahi o Amerika, he āhuatanga mārama nō Amerika. I te ao whānui, ko te Hononga o Amerika te whenua e nui rawa ana te whakapaunga hauora. Nā te whakatinanatanga o tētahi pūnaha whakauru o te pūtea tūmataiti me te pūtea tūmatanui i te Hononga o Amerika, ko ngā whakapaunga ratonga reo i roto i te hauora e ahu mai ana i ngā hōhipera tūmataiti, ngā kamupene inihua hauora, me ngā whare hauora, tae atu ki ngā kaupapa kāwanatanga. He mahi nui tā ngā kamupene ratonga reo ki te āwhina i ngā kaiwhakarato hauora ki te hoahoa me te whakatinana i ngā mahere whakamahinga reo. E ai ki ngā ture, he mea whakahau ngā mahere whakamahinga reo kia rite ai te urunga o ngā tūroro he iti te matatau ki te reo Ingarihi (LEP) ki ngā ratonga hauora kounga teitei.
Kāore e taea te whakarite, te whakataurite rānei i ngā painga o te tono mākete tūturu i runga ake nei i roto i te motu. Engari he āhuatanga anō tō te mākete Haina. I ngā tau tata nei, i ārahi te kāwanatanga i te kaupapa Belt and Road, ā, nā te ngaru o ngā umanga ā-rohe o Haina e haere ana ki tāwāhi kua ara ake ngā hiahia whakamāori mai i te reo Hainamana, Ingarihi rānei ki ngā reo tokoiti. Ae, ki te hiahia koe ki te whai wāhi atu ki tēnei, ā, kia noho hei kaitākaro whai tohu, ka nui ake hoki ngā whakaritenga mō ā mātou umanga ratonga whakamāori mō ngā rauemi me ngā āheinga whakahaere kaupapa.
3) Ngā ihirangi ratonga: Tata ki te haurua o ō mātou hoa mahi o Amerika e whakarato ana i ngā ratonga reo tohu; 20% o ngā kamupene e whakarato ana i ngā whakamātautau reo (tae atu ki te aromatawai i te matatau reo); 15% o ngā kamupene e whakarato ana i ngā whakangungu reo (ko te nuinga he ipurangi).
Kāore he raraunga e rite ana i kitea i roto i te motu mō ngā ihirangi o runga ake nei, engari mai i te tirohanga ā-kanohi, ko te ōwehenga i roto i te Hononga o Amerika me teitei ake i Haina. Ko te kaitono toa mō ngā kaupapa tono reo tohu ā-motu he maha ngā wā he kura motuhake, he kamupene hangarau whatunga rānei, ā, he onge te kamupene whakamāori. He iti noa iho ngā kamupene whakamāori e whakatairanga ana i te whakamātautau reo me te whakangungu hei wāhanga matua o ā rātou mahi.
2. Rautaki ā-kamupene
Ko te nuinga o ngā kamupene o Amerika e aro nui ana ki te "whakapiki i te moni whiwhi" hei kaupapa matua mō te tau 2023, ko te kotahi hautoru o ngā kamupene e whiriwhiri ana ki te whakaiti i ngā utu whakahaere.
Mō te rautaki ratonga, neke atu i te haurua o ngā kamupene kua whakapiki ake i ā rātou ratonga i ngā tau e toru kua pahure ake nei, engari he iti ake ngā kamupene e whakamahere ana ki te whakapiki ake i ā rātou ratonga i ngā tau e toru e whai ake nei. Ko ngā ratonga kua tino piki ake ko te ako-ipurangi, ngā ratonga taitara-ā-papa, te whakatika muri i te whakamāoritanga mīhini (PEMT), te whakamāoritanga mamao-kotahi (RSI), te tāruarua, me te whakamāoritanga ataata-mamao (VRI). Ko te nuinga o te whakawhānui ratonga e ahu mai ana i te tono a te kiritaki. I tēnei whakaaro, he rite ki te āhuatanga i Haina. Ko te nuinga o ngā kamupene ratonga reo Hainamana kua whakautu ki te pikinga o te tono mākete i ngā tau tata nei, ā, ko te tipu me te whakaiti utu he kaupapa tonu.
I tēnei wā, i ngā tau e rua kua pahure ake nei, he maha ngā hoa mahi o roto kua kōrero mō ngā whakapainga ratonga, ahakoa te whakawhānui i te whānuitanga o ngā ratonga, te whakawhānui poutū rānei. Hei tauira, ko ngā kamupene whakamāori e tohunga ana ki te whakamāori patent kei te whakawhānui ake i tā rātou arotahi ki ētahi atu wāhanga o ngā ratonga patent; Te mahi whakamāori waka me te kohikohi mōhiohio mō te umanga waka; Te whakamāori tuhinga hokohoko hei āwhina i ngā kiritaki ki te whakaputa me te pupuri i ngā pāpāho hokohoko o tāwāhi; Ka whakaratohia hoki e au ngā ratonga whakatakoto momotuhi taumata tā me ngā ratonga tā i muri mai mō te whakamāori tuhinga hei tā; Ko te hunga e mahi ana hei kaiwhakamāori hui ko rātou te kawenga mō te whakahaere i ngā take hui, te hanga rānei i te papaanga; I a rātou e mahi ana i te whakamāori paetukutuku, ka mahi i te whakahaere SEO me te SEM, me ētahi atu. Ko te tikanga, me tūhura ia panonitanga, ā, ehara i te mea ngāwari, ā, ka puta ētahi mahanga i roto i te tukanga whakamātau. Heoi, i te mea he whakatikatika rautaki i mahia i muri i te whakatau whakaaro nui, he mea tino tika kia whakapau kaha ki te tukanga uaua. I roto i ngā tau e toru ki te rima kua pahure ake nei, kua āta whakatakotohia e TalkingChina Translation ngā mara poutū me ngā hua whakawhānui reo (pēnei i ngā rongoā, ngā patent, ngā kēmu ipurangi me ētahi atu whakangahau pan, te reo Ingarihi me te ao o tāwāhi, me ētahi atu). I taua wā anō, kua whakawhānui ake anō hoki i tōna tohungatanga ki ngā hua whakamāori whakawhitiwhiti kōrero mākete. Ahakoa te pai o tana mahi whakamāori i ngā waitohu ratonga, kua uru atu anō hoki ki te tuhi tuhinga tāpiri uara nui ake (pēnei i ngā tohu hoko, ngā taitara aratohu, ngā tuhinga hua, ngā taipitopito hua, ngā tuhinga ā-waha, me ētahi atu), ā, kua tutuki ngā hua pai.
Mō te whakataetae, ko te nuinga o ngā kamupene o Amerika e whakaaro ana ko ngā kamupene nunui, o te ao, me ngā kamupene reo maha hei kaiwhakataetae matua, pērā i a LanguageLine, Lionbridge, RWS, TransPerfect, me ētahi atu; i Haina, nā te rerekētanga o te turanga kiritaki i waenga i ngā kamupene ā-rohe o te ao me ngā kamupene whakamāori ā-rohe, he iti ake te whakataetae tika. Ko te whakataetae utu i waenga i ngā kamupene whakamāori te take o te nui ake o te whakataetae a ngā hoa, ko ngā kamupene utu iti me ngā kamupene nui ngā kaiwhakataetae matua, inā koa i roto i ngā kaupapa tuku tono.
He rerekētanga nui tonu i waenganui i a Haina me te Hononga o Amerika mō ngā whakakotahitanga me ngā hokonga. Kei te pumau tonu ngā mahi whakakotahitanga me ngā hokonga a ngā hoa o Amerika, me ngā kaihoko e rapu tonu ana i ngā whai wāhitanga, me ngā kaihoko pea e rapu ana, e tatari ana rānei mō ngā whai wāhitanga ki te hoko atu, ki te pupuri rānei i te whakapā atu ki ngā kaihokohoko whakakotahitanga me ngā hokonga. I Haina, nā ngā take ture pūtea, he uaua ki te tatau i te aromatawai tika; I taua wā anō, nā te mea ko te rangatira te kaihoko nui rawa atu, tera pea he tūponotanga o te whakawhiti rauemi a te kiritaki i mua atu me muri i te whakakotahitanga me te hokonga mena ka huri te kamupene. Ehara i te mea noa ngā whakakotahitanga me ngā hokonga.
3. Ngā ihirangi ratonga
Kua whānuitia te whakamahi a ngā hoa mahi i te whakamāori mīhini (MT) i te Hononga o Amerika. Heoi, he maha ngā wā ka whiriwhiria, ka rautakihia hoki te whakamahinga o te MT i roto i tētahi kamupene, ā, he maha ngā āhuatanga ka pā ki ōna mōrearea me ōna painga. Tata ki te rua hautoru o ngā hoa mahi o Amerika e tuku ana i te ratonga whakatika muri whakamāori mīhini (PEMT) ki ā rātou kiritaki, engari ko te TEP tonu te ratonga whakamāori e whakamahia whānuitia ana. I te wā e whiriwhiri ana i waenga i ngā momo whakaputa e toru o te whakamāori ā-ringa parakore, te whakamāori mīhini parakore, me te whakamāori me te whakatika mīhini, ko te tono a te kiritaki te mea tino nui e pā ana ki te whakatau kaupapa, ā, ko tōna hiranga he nui ake i ngā mea matua e rua (te momo ihirangi me te takirua reo).
Mō te whakamaoritanga, kua rerekē te mākete o Amerika. Tata ki te toru hauwhā o ngā kaiwhakarato ratonga whakamaoritanga o Amerika e whakarato ana i te whakamaoritanga mamao ataata (VRI) me te whakamaoritanga waea (OPI), ā, tata ki te rua hautoru o ngā kamupene e whakarato ana i te whakamaoritanga mamao tukutahi (RSI). Ko ngā wāhanga matua e toru o ngā kaiwhakarato ratonga whakamaoritanga ko te whakamaoritanga hauora, te whakamaoritanga pakihi, me te whakamaoritanga ture. Te āhua nei kei te tipu tonu te RSI hei mākete motuhake i te United States. Ahakoa he kamupene hangarau te nuinga o ngā tūāpapa RSI, he maha ngā tūāpapa e whakarato ana i te whai wāhitanga ki te whiwhi ratonga whakamaoritanga mā te kohikohi rauemi me/ranei te mahi tahi me ngā kamupene ratonga reo. Mā te whakaurunga tika o ngā tūāpapa RSI me ngā taputapu hui ipurangi pēnei i a Zoom me ētahi atu tūāpapa kiritaki ka whakanoho i ēnei kamupene ki tētahi tūranga rautaki pai ki te whakahaere i ngā hiahia whakamaoritanga a ngā kamupene. Ko te tikanga, e kitea ana hoki te tūāpapa RSI e te nuinga o ngā hoa o Amerika hei kaiwhakataetae tika. Ahakoa he maha ngā painga o te RSI e pā ana ki te ngāwari me te utu, he maha hoki ngā wero whakatinanatanga, tae atu ki te whakaroa, te kounga oro, ngā wero haumarutanga raraunga, me ētahi atu.
He rite, he rerekē hoki ngā ihirangi o runga ake nei i Haina, pērā i te RSI. I whakatūria e TalkingChina Translation tētahi mahi tahi rautaki me tētahi kamupene tūāpapa i mua i te mate urutā. I te wā o te mate urutā, he nui ngā pakihi a tēnei tūāpapa, engari i muri i te mate urutā, he maha tonu ngā hui i tīmata anō mā te whakamahi i ngā puka tuimotu. Nō reira, mai i te tirohanga a TalkingChina Translation hei kaiwhakarato whakamaoritanga, e whakaaro ana kua tino piki ake te hiahia mō te whakamaoritanga i te papaanga, ā, kua heke te RSI ki tētahi taumata. Engari he tino tāpiringa nui te RSI me te kaha e tika ana mō ngā kaiwhakarato ratonga whakamaoritanga ā-rohe. I taua wā anō, kua iti ake te whakamahinga o te OPI i roto i te whakamaoritanga waea i te mākete Haina i tērā i te United States, nā te mea ko ngā whakamahinga matua i te United States he hauora me te ture, kāore i te kitea i Haina.
Mō te whakamāori mīhini, ko te whakatika muri whakamāori mīhini (PEMT) he hua rara heihei i roto i ngā ratonga a ngā kamupene whakamāori ā-rohe. He onge te whiriwhiri a ngā kiritaki i tēnei, ā, ko tā rātou e hiahia nui ana ko te whiwhi i te kounga ōrite me te tere o te whakamāori tangata i te utu e tata ana ki te whakamāori mīhini. Nō reira, he nui ake te kitea o te whakamahinga o te whakamāori mīhini i roto i te tukanga whakaputa a ngā kamupene whakamāori, ahakoa kua whakamahia, kāore rānei. Me whakarato e tātou ki ngā kiritaki he kounga tika me ngā utu iti (tere, pai, me te iti). Heoi anō, kei reira anō ngā kiritaki e whakarato tika ana i ngā hua whakamāori mīhini, ā, e tono ana ki ngā kamupene whakamāori kia whakatikatikahia i runga i tēnei kaupapa. Ko te tirohanga a TalkingChina Translation ko te kounga o te whakamāori mīhini e whakaratohia ana e te kiritaki he tawhiti atu i ngā tumanakohanga a te kiritaki, ā, me wawao hohonu te whakatikatika ā-ringa, he maha ngā wā kei tua atu i te whānuitanga o te PEMT. Heoi anō, he iti iho te utu e tukuna ana e te kiritaki i te whakamāori ā-ringa.
4. Te tipu me te hua
Ahakoa ngā āwangawanga nui o te ōhanga me te ao tōrangapū, i mau tonu te tipu o ngā kamupene o Amerika i te tau 2022, me te 60% o ngā kamupene i kite i te tipu o te moni whiwhi, me te 25% i kite i ngā reiti tipu neke atu i te 25%. E pā ana tēnei kaha ki ētahi āhuatanga matua: ko te moni whiwhi a ngā kamupene ratonga reo i ahu mai i ngā mara rerekē, e iti ai te pānga whānui o ngā piki me ngā heke o te tono ki te kamupene; Mā ngā hangarau pēnei i te reo ki te tuhinga, te whakamāori mīhini, me ngā tūāpapa whakamāori mamao ka māmā ake te whakatinanatanga a ngā pakihi i ngā otinga reo i roto i te whānuitanga o ngā taiao, ā, kei te whānui haere tonu ngā whakamahinga o ngā ratonga reo; I taua wā anō, kei te piki haere tonu ngā whakapaunga e pā ana ki te umanga hauora me ngā tari kāwanatanga i te United States; Hei tāpiri, kei te piki haere tonu te taupori he iti te matatau ki te reo Ingarihi (LEP) i te United States, ā, kei te piki haere hoki te whakatinanatanga o ngā ture arai reo.
I te tau 2022, ko ngā kamupene o Amerika he nui te hua, me te toharite o te whiwhinga moni katoa i waenga i te 29% me te 43%, ko te whakangungu reo te mea nui rawa atu (43%). Heoi, ki te whakaritea ki te tau o mua, kua paku heke ngā whiwhinga moni o ngā ratonga whakamāori me te whakamaori. Ahakoa kua whakapiki ake te nuinga o ngā kamupene i ā rātou utu ki ngā kiritaki, ko te pikinga o ngā utu whakahaere (ina koa ko ngā utu mahi) he mea nui tonu e pā ana ki te hua o ēnei ratonga e rua.
I Haina, i te nuinga o te wā, kei te piki haere hoki te moni whiwhi a ngā kamupene whakamāori i te tau 2022. Mai i te tirohanga o te tawhē hua katoa, ka taea te kī he rite tonu ki ōna hoa o Amerika. Heoi, ko te rerekētanga ko te mea e pā ana ki te whakahua utu, inā koa mō ngā kaupapa nui, he heke te whakahua utu. Nō reira, ko te mea matua e pā ana ki te hua ehara i te pikinga o ngā utu mahi, engari ko te hekenga o te utu nā te whakataetae utu. Nō reira, i roto i te āhuatanga e kore e taea te whakaiti i ngā utu mahi, ko te whakamahi kaha i ngā hangarau pēnei i te matauranga horihori hei whakaiti i ngā utu me te whakanui ake i te whai huatanga he kōwhiringa tonu.
5. Te utu
I te mākete o Amerika, kua piki ake te utu kupu mō te whakamāori, te whakatika, me te whakatikatika (TEP) mā te 2% ki te 9%. E kapi ana te pūrongo ALC i ngā utu whakamāori reo Pākehā mō ngā reo 11: Arapi, Pōtikī, Hainamana Ngāwari, Wīwī, Tiamana, Hapanihi, Kōrea, Rūhia, Pāniora, Tagalog, me Vietnamese. Ko te utu waenga i te whakamāoritanga reo Pākehā he 0.23 tāra US mō ia kupu, me te awhe utu i waenga i te uara iti rawa o te 0.10 me te uara teitei rawa o te 0.31; ko te utu waenga i te whakamāoritanga reo Pākehā Hainamana Ngāwari he 0.24, me te awhe utu i waenga i te 0.20 me te 0.31.
Ko te tikanga, e kī ana ngā hoa mahi o Amerika "ko te tumanako a ngā kiritaki ka taea e te matauranga horihori me ngā taputapu MT te whakaiti i ngā utu, engari kāore e taea te whakarērea te paerewa kounga o te mahi ā-ringa 100%. Ko ngā reiti PEMT he 20% ki te 35% te iti iho i ngā ratonga whakamāori ā-ringa parakore. Ahakoa kei te kaha tonu te tauira utu kupu-mā-kupu i roto i te umanga reo, ko te whakamahinga whānui o te PEMT kua waiho hei kaha akiaki mō ētahi kamupene ki te whakauru i ētahi atu tauira utu.
Mō te whakamaoritanga, kua piki ake te reiti ratonga i te tau 2022 ki tērā o te tau o mua. Ko te pikinga nui rawa atu ko te whakamaoritanga o te hui i te papaanga, me te pikinga o ngā reiti ratonga OPI, VRI, me RSI mā te 7% ki te 9%.
Ki te whakaritea ki tēnei, kāore ngā kamupene whakamāori ā-rohe o Haina i te tino waimarie. I raro i te pēhanga o te taiao ōhanga, ngā ohorere hangarau pēnei i te mātauranga horihori, te whakahaere utu e te Rōpū A, me te whakataetae utu i roto i te umanga, kāore ngā utu o ngā whakamāori ā-waha me te tuhituhi i piki engari i heke iho, inā koa ko ngā utu whakamāori.
6. Hangarau
1) Taputapu TMS/CAT: Ko MemoQ te mea ārahi, neke atu i te 50% o ngā hoa Amerikana e whakamahi ana i tēnei tūāpapa, ā, ko RWSTrados te mea whai muri. Ko Boostlingo te tūāpapa whakamaori e whakamahia whānuitia ana, me te tata ki te 30% o ngā kamupene e kī ana kei te whakamahi rātou hei whakarite, hei whakahaere, hei whakarato ratonga whakamaori rānei. Tata ki te kotahi hautoru o ngā kamupene whakamātautau reo e whakamahi ana i a Zoom hei whakarato ratonga whakamātautau. I roto i te kōwhiringa o ngā taputapu whakamaori mīhini, ko Amazon AWS te mea tino whiriwhiria, ā, ko Alibaba me DeepL te mea whai muri, ā, ko Google te mea whai muri.
He rite tonu te āhua i Haina, he maha ngā momo taputapu whakamāori mīhini, tae atu ki ngā hua mai i ngā kamupene nui pēnei i a Baidu me Youdao, tae atu ki ngā mīhini whakamāori mīhini e tino matatau ana ki ngā mara motuhake. I roto i ngā hoa o te motu, haunga te whakamahinga noa o te whakamāori mīhini e ngā kamupene ā-rohe, ko te nuinga o ngā kamupene kei te whakawhirinaki tonu ki ngā tikanga whakamāori tuku iho. Heoi, kua tīmata hoki ētahi kamupene whakamāori he kaha ā-hangarau, he arotahi rānei ki tētahi mara motuhake ki te whakamahi i te hangarau whakamāori mīhini. Ko te tikanga ka whakamahia e rātou ngā mīhini whakamāori mīhini kua hokona, kua retihia rānei mai i ētahi atu rōpū engari kua whakangungua mā te whakamahi i ā rātou ake rōpū.
2) Tauira Reo Nui (LLM): He tino pai ngā āheinga whakamāori mīhini, engari he pai me he huakore anō hoki. I te Hononga o Amerika, kei te whai wāhi tonu ngā kamupene ratonga reo ki te whakarato ratonga reo ki ngā pakihi i runga i te tauine nui. Kei roto i ā rātou kawenga te whakatutuki i ngā hiahia uaua o te kaihoko mā te whānuitanga o ngā ratonga reo e ārahihia ana e te hangarau, me te hanga piriti i waenga i ngā ratonga ka taea e te matauranga horihori te whakarato me ngā ratonga reo e hiahiatia ana e ngā kamupene kiritaki ki te whakatinana. Heoi, tae noa mai ki tēnei wā, kāore i te whānui te whakamahinga o te matauranga horihori i roto i ngā rerenga mahi ā-roto. Tata ki te rua hautoru o ngā hoa mahi o Amerika kāore i whakamahi i te matauranga horihori hei whakahohe, hei aunoa rānei i tētahi rerenga mahi. Ko te huarahi e whakamahia whānuitia ana hei whakamahi i te matauranga horihori hei mea akiaki i roto i te rerenga mahi ko te hanga kupu āwhina a te AI. 10% noa iho o ngā kamupene e whakamahi ana i te matauranga horihori mō te tātari tuhinga pūtake; Tata ki te 10% o ngā kamupene e whakamahi ana i te matauranga horihori hei aromatawai aunoa i te kounga whakamāori; I raro iho i te 5% o ngā kamupene e whakamahi ana i te matauranga horihori hei whakarite, hei āwhina rānei i ngā kaiwhakamāori i roto i ā rātou mahi. Heoi, ko te nuinga o ngā hoa mahi o Amerika kei te mārama ake ki te LLM, ā, kotahi hautoru o ngā kamupene kei te whakamātautau i ngā kēhi whakamātautau.
I tēnei whakaaro, i te tīmatanga, kāore i taea e te nuinga o ngā hoa mahi o roto te whakauru katoa i ngā hua tauira reo nui mai i tāwāhi, pērā i a ChatGPT, ki roto i te tukanga kaupapa nā ngā herenga maha. Nō reira, ka taea anake e rātou te whakamahi i ēnei hua hei taputapu pātai me te whakautu atamai. Heoi, i roto i te wā, kāore i te whakamahia noa ēnei hua hei miihini whakamāori mīhini, engari kua angitu hoki te whakauru ki roto i ētahi atu mahi pērā i te whakakanapa me te aromatawai whakamāori. Ka taea te whakamahi i ngā mahi maha o ēnei LLM hei whakarato ratonga whānui ake mō ngā kaupapa. He mea tika kia whakahuatia, nā ngā hua o tāwāhi i akiaki, kua puta mai hoki ngā hua LLM i whakawhanakehia i roto i te rohe. Heoi, i runga i ngā urupare o nāianei, kei te noho tonu he āputa nui i waenga i ngā hua LLM o roto me ngā hua o tāwāhi, engari e whakapono ana mātou ka nui ake ngā whanaketanga hangarau me ngā auahatanga a meake nei hei whakawhāiti i tēnei āputa.
3) Ko te MT, te tuhi aunoa, me ngā hauraro AI ngā ratonga AI tino noa. He rite tonu te āhua i Haina, me te whanaketanga nui o ngā hangarau pēnei i te mōhio reo me te tuhi aunoa i ngā tau tata nei, ā, i hua ake ai he whakahekenga utu nui me te whakapainga pai ake. Ko te tikanga, me te whānui o te whakamahinga o ēnei hangarau me te pikinga o te tono, kei te rapu tonu ngā kiritaki i te whai huatanga utu pai ake i roto i ngā tahua iti, ā, nō reira kei te whai ngā kaiwhakarato hangarau ki te whakawhanake i ngā otinga pai ake.
4) Mō te whakaurunga o ngā ratonga whakamāori, ka taea e te TMS te whakauru ki ngā tūāpapa maha pērā i te CMS kiritaki (pūnaha whakahaere ihirangi) me te whare pukapuka kōnae kapua; Mō ngā ratonga whakamāori, ka taea te whakauru i ngā taputapu whakamāori mamao ki ngā tūāpapa tuku hauora mamao a te kiritaki me ngā tūāpapa hui ipurangi. Tērā pea he nui te utu mō te whakatū me te whakatinana i te whakaurunga, engari ka taea e te whakaurunga te whakauru tika i ngā otinga kamupene ratonga reo ki roto i te pūnaha hangarau a te kiritaki, ka waiho hei mea nui rautaki. Neke atu i te haurua o ngā hoa Amerikana e whakapono ana he mea nui te whakaurunga hei pupuri i te whakataetae, me te tata ki te 60% o ngā kamupene e whiwhi ana i te rahinga whakamāori wāhanga mā roto i ngā rerengamahi aunoa. Mō te rautaki hangarau, ko te nuinga o ngā kamupene e whakamahi ana i te huarahi hoko, me te 35% o ngā kamupene e whakamahi ana i te huarahi ranu o te "hoko me te hanga".
I Haina, ko ngā kamupene whakamāori nui, ngā kamupene ā-rohe rānei, he maha ngā wā ka whakawhanakehia e rātou he tūāpapa whakauru mō te whakamahinga ā-roto, ā, ko ētahi ka hokohoko pea i aua mea. Hei tāpiri, kua whakarewahia hoki e ētahi kaiwhakarato hangarau tuatoru ā rātou ake hua whakauru, e whakauru ana i te CAT, MT, me te LLM. Mā te hanga hou i te tukanga me te whakakotahi i te mātauranga horihori me te whakamāori tangata, ko tā mātou whāinga he waihanga i tētahi rerenga mahi atamai ake. Ka whakatakotohia hoki e tēnei he whakaritenga hou mō te hanganga pūkenga me te ahunga whakangungu o ngā pūkenga reo. I te heke mai, ka kitea e te umanga whakamāori he maha atu ngā āhuatanga o te hononga tangata-mīhini, e whakaata ana i te hiahia o te umanga mō te whanaketanga atamai ake me te whai hua. Me ako ngā kaiwhakamāori me pēhea te whakamahi ngāwari i te mātauranga horihori me ngā taputapu aunoa hei whakapai ake i te whai huatanga me te kounga o te whakamāoritanga whānui.
Kua kaha hoki a TalkingChina Translation ki te whakamahi i te tūāpapa whakauru ki tana ake tukanga whakaputa i tēnei kaupapa. I tēnei wā, kei te wāhanga tūhura tonu mātou, he wero tēnei ki ngā kaiwhakahaere kaupapa me ngā kaiwhakamāori e pā ana ki ngā tikanga mahi. Me whakapau kaha rātou ki te urutau ki ngā tikanga mahi hou. I taua wā anō, me tirotiro me te aromatawai anō hoki i te whai huatanga o te whakamahinga. Heoi anō, e whakapono ana mātou he mea tika tēnei tūhuratanga pai.
7. Te mekameka tuku rauemi me ngā kaimahi
Tata ki te 80% o ngā hoa mahi o Amerika e kī ana kei te raru rātou i te korenga o ngā pūkenga. Ko ngā kaihoko, ngā kaiwhakamāori, me ngā kaiwhakahaere kaupapa kei roto i ngā tūranga teitei rawa atu he nui te tono engari he iti te tuku. Kei te noho pumau tonu ngā utu, engari kua piki ake ngā tūranga hokohoko mā te 20% ki te whakataurite ki te tau o mua, ko ngā tūranga whakahaere kua heke mā te 8%. Ko te arotahi ratonga me te ratonga kiritaki, me te matauranga horihori me ngā raraunga nui, e kiia ana ko ngā pūkenga tino nui mō ngā kaimahi i roto i ngā tau e toru e whai ake nei. Ko te kaiwhakahaere kaupapa te tūranga e tino utua ana, ā, ko te nuinga o ngā kamupene e utu ana i tētahi kaiwhakahaere kaupapa. I raro iho i te 20% o ngā kamupene e utu ana i ngā kaiwhakawhanake hangarau/pūmanawa.
He rite tonu te āhua o Haina. Mō ngā kaimahi wā-katoa, he uaua ki te umanga whakamāori te pupuri i ngā pūkenga hokohoko tino pai, inā koa ko te hunga e mārama ana ki te whakaputa, te mākete, me te ratonga kiritaki. Ahakoa ka hoki whakamuri tātou ka kī ko te pakihi a tā tātou kamupene e whakawhirinaki ana ki te mahi ki ngā kiritaki tawhito anake, ehara i te otinga kotahi noa iho. Hei whakarato ratonga pai, me kaha hoki tātou ki te tū atu ki te whakataetae i te utu tika. I te wa ano, he nui ngā whakaritenga mō te pūkenga arotahi ratonga a ngā kaimahi ratonga kiritaki (e taea te mārama hohonu ki ngā hiahia whakamāori me te whakawhanake me te whakatinana i ngā mahere ratonga reo e rite ana) me te pūkenga whakahaere kaupapa a ngā kaimahi whakahaere kaupapa (e taea te hopu rauemi me ngā tukanga, te whakahaere utu me te kounga, me te whakamahi ngāwari i ngā hangarau maha, tae atu ki ngā taputapu matauranga horihori hou).
Mō te mekameka tuku rauemi, i roto i te mahi a te pakihi whakamāori a TalkingChina, ka kitea kua piki haere ngā tono hou i Haina i ngā tau e rua kua pahure ake nei, pērā i te hiahia mō ngā rauemi whakamāori ā-rohe i ngā whenua ke kia taea ai e ngā umanga Hainamana te horapa ki te ao whānui; Ngā rauemi i roto i ngā reo tokoiti e hototahi ana ki te whānui o te kamupene ki tāwāhi; Ngā pūkenga motuhake i roto i ngā mara poutū (ahakoa i roto i te rongoā, te petipeti, ngā patent, me ētahi atu, he motuhake ngā rauemi whakamāori e pā ana, ā, ki te kore he papamuri me te wheako e pā ana, kāore e taea e rātou te uru atu); He iti noa ngā kaiwhakamāori, engari me ngāwari ake rātou i runga i te wā ratonga (pērā i te utu i te hāora, i te poto ake rānei, kaua i te utu tīmatanga haurua rā tuku iho). Nō reira, kei te piki haere te hiranga o te tari rauemi whakamāori o ngā kamupene whakamāori, e mahi ana hei rōpū tautoko tata rawa atu mō te tari pakihi me te hiahia i tētahi rōpū hoko rauemi e rite ana ki te rahinga pakihi a te kamupene. Ko te tikanga, ko te hoko rauemi ehara i te mea ko ngā kaiwhakamāori motuhake anake, engari ko ngā wae mahi tahi a ngā hoa, e ai ki te kōrero i mua ake nei.
8. Hoko me te Hokohoko
Ko Hubspot me LinkedIn ngā taputapu hokohoko matua o ō rātou hoa mahi o Amerika. I te tau 2022, ka tohaina e ngā kamupene te toharite o te 7% o ā rātou moni whiwhi ā-tau ki te hokohoko.
Ki te whakaritea ki tēnei, kāore he taputapu hokohoko tino whai hua i Haina, ā, kāore e taea te whakamahi i a LinkedIn i Haina i ngā wā katoa. Ko ngā tikanga hokohoko he tono pōrangi, he mahi hokohoko rānei a ngā kaiwhakahaere, ā, he iti noa ngā tīma hokohoko nui kua whakatūria. He roa rawa te huringa tahuritanga o te kiritaki, ā, kei te āhua taketake tonu te māramatanga me te whakahaere i te kaha ki te tūranga "hoko", koinei hoki te take o te puhoi o te whai huatanga o te kimi i tētahi tīma hokohoko.
Mō te hokohoko, tata ki ia hoa mahi kei te whakahaere i tā rātou ake pūkete tūmatanui WeChat, ā, kei a TalkingChinayi anō tā rātou ake pūkete ataata WeChat. I taua wā anō, kei a Bilibili, Xiaohongshu, Zhihu, me ētahi atu anō hoki ētahi mahi tiaki, ā, ko tēnei momo hokohoko he mea aro nui ki te waitohu; ko ngā kupumatua SEM me SEO o Baidu, o Google rānei, he mea huri tika, engari i ngā tau tata nei, kua piki haere te utu o te hurihanga uiui. Haunga te pikinga o te tono a ngā miihini rapu, kua piki ake hoki te utu o ngā kaimahi hokohoko e tohunga ana ki te pānuitanga. Heoi anō, kāore i te ōrite te kounga o ngā uiui i puta mai i te pānuitanga, ā, kāore e taea te arotahi ki te rōpū kiritaki e whai pānga ana ki te hinonga, kāore e whai hua. Nō reira, i ngā tau tata nei, he maha ngā hoa mahi o roto kua whakarērea te pānuitanga miihini rapu, ā, kua whakamahia ngā kaimahi hokohoko hei whakahaere i ngā hokohoko whai pānga.
Ki te whakatauritea ki te umanga i te Hononga o Amerika e whakapau ana i te 7% o āna moni whiwhi ā-tau ki te hokohoko, he iti ake te haumi a ngā kamupene whakamāori ā-rohe ki tēnei wāhanga. Ko te take matua mō te iti o te haumi ko te kore e mōhio ki tōna hiranga, te kore rānei e mōhio me pēhea te mahi tika. Ehara i te mea ngāwari te mahi hokohoko ihirangi mō ngā ratonga whakamāori B2B, ā, ko te wero o te whakatinanatanga hokohoko ko te ihirangi ka taea te kukume i ngā kiritaki.
9. Ētahi atu āhuatanga
1) Ngā paerewa me ngā tiwhikete
Neke atu i te haurua o ngā hoa o Amerika e whakapono ana mā te tiwhikete ISO ka āwhina i te pupuri i te whakataetae, engari ehara i te mea nui. Ko te paerewa ISO rongonui ko te tiwhikete ISO17100:2015, e paahitia ana e te kotahi o roto i te toru o ngā kamupene.
Ko te āhua i Haina, ko te nuinga o ngā kaupapa tuku tono me ngā hoko ā-roto o ētahi umanga e hiahia ana ki te ISO9001, nō reira, hei tohu whakahau, me whai tiwhikete tonu te nuinga o ngā kamupene whakamāori. Ki te whakatauritea ki ētahi atu, he painga nui te ISO17100, ā, he nui ake ngā kiritaki o tāwāhi e whai ana i tēnei whakaritenga. Nō reira, ka whakatauhia e ngā kamupene whakamāori mēnā he mea tika kia mahia tēnei tiwhikete i runga i ō rātou ake turanga kiritaki. I taua wā anō, he mahi tahi rautaki anō hoki i waenganui i te Rōpū Whakamāori o Haina me te Rōpū Tiwhikete Logo Fangyuan hei whakarewa i te tiwhikete taumata-A (A-5A) mō ngā ratonga whakamāori i Haina.
2) Ngā tohu aromatawai mahi matua
E 50% o ngā hoa mahi o Amerika e whakamahi ana i te moni whiwhi hei tohu pakihi, ā, e 28% o ngā kamupene e whakamahi ana i te hua hei tohu pakihi. Ko ngā tohu kore-pūtea e whakamahia whānuitia ana ko ngā urupare a te kiritaki, ngā kiritaki tawhito, ngā reiti tauwhitinga, te maha o ngā ota/kaupapa, me ngā kiritaki hou. Ko te urupare a te kiritaki te tohu aromatawai e whakamahia whānuitia ana hei ine i te kounga putanga. He rite tonu te āhuatanga i Haina.
3) Ngā ture me ngā whakaritenga
Ka whai mana ngā paerewa tauine hou mai i te Small Business Association of America (SBA) i te marama o Hānuere 2022. Kua whakapikihia te paepae mō ngā kamupene whakamāori me te whakamaori mai i te $8 miriona ki te $22.5 miriona. Ka taea e ngā pakihi iti o te SBA te whiwhi i ngā whai wāhitanga hoko kua rāhuitia mai i te kāwanatanga ā-motu, te whai wāhi atu ki ngā kaupapa whakawhanake pakihi, ngā kaupapa ārahi, me te whai wāhi ki te taunekeneke me ngā tohunga. He rerekē te āhuatanga i Haina. He ariā mō ngā pakihi iti me ngā pakihi moroiti i Haina, ā, ko te tautoko e whakaatuhia ana i roto i ngā whakatenatena tāke.
4) Te tūmataitinga raraunga me te haumarutanga whatunga
Neke atu i te 80% o ngā kamupene o Amerika kua whakatinana i ngā kaupapa here me ngā tikanga hei ārai i ngā aituā ipurangi. Neke atu i te haurua o ngā kamupene kua whakatinana i ngā tikanga kimi kaupapa. Tata ki te haurua o ngā kamupene e whakahaere ana i ngā aromatawai mōrearea auau, ā, e whakatū ana i ngā tūranga me ngā kawenga e pā ana ki te haumarutanga ipurangi i roto i te kamupene. He tino pakari ake tēnei i te nuinga o ngā kamupene whakamāori Hainamana.
Hei whakarāpopototanga, i roto i te pūrongo ALC, kua kite tātou i ētahi kupu matua mai i ngā kamupene hoa o Amerika:
1. Te tipu
I te tau 2023, i te aroaro o tētahi taiao ōhanga uaua, kei te mau tonu te kaha o te umanga ratonga reo i te Hononga o Amerika, ā, ko te nuinga o ngā kamupene e eke ana ki te tipu me te moni whiwhi pumau. Heoi, he nui ake ngā wero o te taiao o nāianei ki te hua o ngā kamupene. Ko te "tipu" tonu te arotahi a ngā kamupene ratonga reo i te tau 2023, e whakaatuhia ana mā te whakawhānui tonu i ngā tīma hokohoko me te arotau i te mekameka tuku rauemi mō ngā kaiwhakamāori me ngā kaiwhakamāori. I taua wā anō, kei te mau tonu te taumata o ngā whakakotahitanga me ngā hoko i roto i te umanga, nā te tumanako ki te uru atu ki ngā mara poutū hou me ngā mākete ā-rohe.
2. Te utu
Ahakoa kei te piki haere tonu te tokomaha o ngā kaimahi, kua puta mai hoki ētahi wero mārama i te mākete mahi; he iti noa iho ngā māngai hokohoko me ngā kaiwhakahaere kaupapa tino pai. I taua wā tonu, ko te pēhanga ki te whakahaere i ngā utu he uaua ake te kimi kaiwhakamāori motuhake pūkenga i ngā utu pai.
3. Hangarau
Kei te huri tonu te āhua o te umanga ratonga reo i te ngaru o te huringa hangarau, ā, kei te aro atu ngā umanga ki ngā kōwhiringa hangarau me ngā whakataunga rautaki: me pēhea te whakakotahi i te kaha auaha o te matauranga horihori me te mātauranga ngaio tangata hei whakarato ratonga kanorau? Me pēhea te whakauru i ngā taputapu hou ki roto i te reremahi? Kei te āwangawanga ētahi kamupene iti mēnā ka taea e rātou te whai i ngā huringa hangarau. Heoi, he pai te whakaaro o te nuinga o ngā hoa mahi whakamāori i te United States ki ngā hangarau hou, ā, e whakapono ana kei te umanga te kaha ki te urutau ki te taiao hangarau hou.
4. Te aronga ratonga
Ko te "aronga ratonga" e aro ana ki te kiritaki he kaupapa e whakaarohia tonutia ana e ngā hoa mahi whakamāori o Amerika. Ko te āheinga ki te whakarerekē i ngā otinga me ngā rautaki reo i runga i ngā hiahia o te kiritaki te pūkenga tino nui mō ngā kaimahi i roto i te umanga ratonga reo.
E tika ana hoki ngā kupumatua o runga ake nei ki Haina. Ko ngā kamupene he "tipu" i roto i te pūrongo ALC kāore i waenga i te 500,000 me te 1 miriona tāra US. Hei pakihi iti me te moni whiwhi, ko te tirohanga a TalkingChina Translation ko te pakihi whakamāori ā-rohe kua anga atu ki ngā umanga whakamāori nui ake i ngā tau tata nei, e whakaatu ana i te pānga nui o Matthew. Mai i tēnei tirohanga, ko te whakapiki ake i te moni whiwhi te kaupapa matua. Mō te utu, i mua ko ngā kamupene whakamāori i hoko i ngā utu whakaputa whakamāori ko te nuinga mō te whakamāori ā-ringa, te whakatikatika tuhinga, te PEMT rānei. Heoi, i roto i te tauira tono hou e whakamahia nuitia ana te PEMT hei whakaputa i te kounga whakamāori ā-ringa, me pēhea te whakarerekē i te tukanga whakaputa, He mea nui, he mea nui hoki te hoko i tētahi utu hou mō ngā kaiwhakamāori mahi tahi ki te mahi whakatikatika tuhinga hōhonu i runga i te MT, ā, i te mutunga ka whakaputa i te kounga whakamāori ā-ringa (he rerekē i te PEMT noa), me te whakarato i ngā aratohu mahi hou e rite ana.
Mō te hangarau, kei te kaha hoki ngā hoa mahi o te rohe ki te awhi i te hangarau me te mahi i ngā whakarerekētanga e tika ana ki ngā tukanga whakaputa. Mō te arotahi ki te ratonga, mehemea he kaha te whanaungatanga kiritaki a TalkingChina Translate, he whakawhirinaki rānei ki te whakapai tonu i a ia anō, te whakahaere waitohu, te whakapai ake i te ratonga, me te arotahi ki te tono a te kiritaki. Ko te tohu aromatawai mō te kounga ko "ngā urupare a te kiritaki", kaua ki te whakapono kua "whakatinanahia he tukanga whakaputa me te whakahaere kounga katoa". I ngā wā katoa e pōhēhē ana, ko te haere ki waho, te whakatata atu ki ngā kiritaki, me te whakarongo ki ō rātou reo te kaupapa matua o te whakahaere kiritaki.
Ahakoa ko te tau 2022 te tau tino kino mō te mate urutā ā-rohe, i eke tonu te nuinga o ngā kamupene whakamāori ā-rohe ki te tipu o ngā moni whiwhi. Ko te tau 2023 te tau tuatahi i muri i te whakaoranga o te mate urutā. Ko te taiao tōrangapū me te ōhanga uaua, me te pānga rua o te hangarau AI, he wero nui ki te tipu me te hua o ngā kamupene whakamāori. Me pēhea te whakamahi i te hangarau hei whakaiti i ngā utu me te whakanui ake i te whai huatanga? Me pēhea te wikitoria i roto i te whakataetae utu e piki haere ana? Me pēhea te arotahi pai ake ki ngā kiritaki me te whakatutuki i ā rātou hiahia e huri haere tonu ana, inā koa ko ngā hiahia ratonga reo o te ao o ngā umanga ā-rohe Hainamana i ngā tau tata nei, i te mea kei te pēhia ā rātou tawhē hua? Kei te kaha te whakaaro me te mahi a ngā kamupene whakamāori Hainamana i ēnei take. Haunga ngā rerekētanga o ngā āhuatanga ā-motu, ka kitea tonu e tātou ētahi tohutoro whai hua mai i ō tātou hoa mahi o Amerika i roto i te Pūrongo Ahumahi 2023ALC.
Nā Ms. Su Yang (Kaiwhakahaere Matua o Shanghai TalkingChina Translation Consulting Co., Ltd.) tēnei tuhinga i whakarato.
Te wā tuku: Hui-tanguru-01-2024