Whakamāoritanga mō MarCom.
Mō te Whai Huatanga Pai Ake o te MarCom
Te whakamāori, te hanga tuhinga, te tuhi tārua rānei i ngā tārua whakawhitiwhitinga hokohoko, ngā pepeha, ngā ingoa kamupene, waitohu rānei, me ētahi atu. 20 tau o te wheako angitu ki te mahi ki ngā tari MarCom neke atu i te 100 o ngā kamupene i roto i ngā momo ahumahi.
Ngā mamae o te whakamāoritanga whakawhitiwhiti kōrero mākete
Te Wā: "Me tuku atu āpōpō, me aha tātou?"
Te momo tuhituhi: "Kāore te momo whakamāori e hangai ki te ahurea o tā mātou kamupene, ā, kāore hoki e mōhio ki ā mātou hua. Me aha mātou?"
Pānga whakatairanga: "Me pēhea mēnā kāore he pānga whakatairanga i te whakamāoritanga tika o ngā kupu?"
Ngā Taipitopito Ratonga
●Ngā Hua
Te tuhituhi tārua MarCom, te whakamāoritanga/te hanga whakawhiti, te hanga whakawhiti ingoa waitohu/ingoa kamupene/pepeha pānuitanga.
●Ngā tono rerekē
He rerekē i te whakamāoritanga tuturu, me mōhio ake ngā kaiwhakamāori ki te ahurea, ngā hua, te momo tuhituhi me te kaupapa whakatairanga a te kiritaki i roto i te whakawhitiwhiti kōrero mākete. Me waihanga he mea tuarua i roto i te reo ūnga, ā, e whakanui ana i te pānga whakatairanga me te wā tika.
●4 Ngā Pou Uara Tāpiri
He aratohu momo, he kupu, he kohinga kōrero me te whakawhitiwhiti kōrero (tae atu ki te whakangungu mō te ahurea umanga, te hua me te momo kōrero, te whakawhitiwhiti kōrero mō ngā kaupapa whakatairanga, me ētahi atu)
●Ngā Taipitopito Ratonga
Te urupare me te tuku i te wā tika, te tirotiro i ngā kupu kua aukatia e ngā ture pānuitanga, ngā tīma kaiwhakamāori/kaituhi motuhake, me ētahi atu.
●Wheako Whānui
Ko ā mātou hua matua me te tohungatanga nui; he nui te wheako ki te mahi tahi me ngā tari hokohoko, ngā tari whakawhitiwhiti kōrero a te kamupene, me ngā tari pānuitanga.
Ētahi Kiritaki
Tari Whakawhitiwhiti Kōrero Pakihi o Evonik / Basf / Eastman / DSM / 3M / Lanxess
Tari Hokohoko Ipurangi o Under Armour/Uniqlo/Aldi
Tari Hokohoko
o LV/Gucci/Fendi
Tari Hokohoko o Air China/ China Southern Airlines
Tari Whakawhitiwhiti Kōrero Pakihi o Ford/Lamborghini/BMW
Ngā Rōpū Kaupapa i Ogilvy Shanghai me Beijing/ BlueFocus/Highteam
Rōpū Pāpāho o Hearst